Ardent Chambers, a barrister-style chambers providing litigation, regulatory, trust, family and employment law services, came to Floor Ten with a need to differentiate themselves in a saturated market. We have worked with them over a number of years to overhaul their approach to marketing, improving their brand perception, increasing client engagement, and ultimately driving growth across their channels.
Objectives:
As a starting point for Ardent we developed a clear marketing strategy to guide the various marketing activities that would get them closer to their goal of being well-positioned in their target market with a focus on thought leadership.
We updated the look and feel of the brand as well as the tone of voice so we could make sure there was consistency across all platforms and the brand was in line with the client’s objectives.
We also refined Ardent’s value proposition to create messaging that clearly highlights their unique market position and offering – so prospective clients can easily understand what sets them apart from their competitors.
With the brand and messaging complete their website no longer served them so we rebuilt this to improve user experience and align it with the updated brand identity.
We have managed Ardent’s Linkedin company page over a 5-year period with a focus on increasing their online presence through regular, high-quality posts and targeted interactions, we have also regularly advised their team on best engagement practices to make sure the work on the company page translates to the profile of the team too.
Caroline Dutot, Advocate and Co-Founder of Ardent, praised our results saying:
“Working with Floor Ten has helped us formulate and implement a strategy for our content creation and delivery, which has increased our brand visibility and engagement.
Jacqui’s unique background in both the creative and professional sectors, means Floor Ten has the capability to understand our business and support us to deliver engaging content.”
Impressions on their company LinkedIn page grew to 32,000 per year, a testament to the enhanced content quality and engagement strategy.
Their following on LinkedIn grew by 500%, greatly expanding their network and potential leads.
Average reactions, likes, shares, and comments on LinkedIn increased by 755%, as their content now resonates with the right audience.
The establishment of a clear operating rhythm for their marketing and the regular publication of thought leadership content have solidified their reputation as industry leaders.
We leveraged Ardent’s social media to not only increase brand awareness but also to attract new talent to their team as well. Because of this, the team have had many positive comments from the legal community about their brand presence online.
Find out more about our social media marketing services for professional businesses here.