Resources, insights and news from Floor Ten

Your digital marketing strategy should outline how your business will use its digital channels to achieve specific marketing objectives. It should include all the digital marketing methods and techniques you will use and be a roadmap to guide your business to create digital marketing campaigns that resonate with your target audience and help you achieve your objectives.

Today, Ink Blot Creative, announces its rebrand to Floor Ten, reflecting a strategic shift in focus. Since its inception in 2019, the agency has provided a range of marketing services to clients across the Channel Islands, the UK, and the USA. Floor Ten will now concentrate its expertise on delivering strategy and social media specifically for professional businesses.

We often hear businesses talking about their marketing strategy when they really mean their marketing plan. These two things are related but serve very different purposes. Confusing these two things can lead to missed opportunities for your business and muddy the direction of your marketing, especially in professional industries.

While it’s tempting to jump right in and start creating social media content, skipping strategy means you might use your marketing budget to produce social media that doesn’t perform well. Here are 7 key steps to keep in mind to create an effective social media strategy.