News from Floor Ten

Today, Ink Blot Creative, announces its rebrand to Floor Ten, reflecting a strategic shift in focus. Since its inception in 2019, the agency has provided a range of marketing services to clients across the Channel Islands, the UK, and the USA. Floor Ten will now concentrate its expertise on delivering strategy and content production specifically for the luxury travel, hospitality, and finance sectors.

We often hear businesses talking about their marketing strategy when they really mean their marketing plan. These two things are related but serve very different purposes. Confusing these two things can lead to missed opportunities for your business and muddy the direction of your marketing, especially in luxury-focussed industries.

While it’s tempting to jump right in and start creating content, skipping strategy means you might use your marketing budget to produce content that doesn’t perform well. Here are 7 key steps to keep in mind to create an effective content strategy.

In today's digital age, where everyone is scrolling and swiping, it can be difficult for high-end hotels to stand out. So, here are our 8 effective strategies to help you create compelling content for your luxury hotel.‍‍